The Influence of Exercise's Support of Service Provider on the Relationship Quality, Commitment and Consuming Behavior at Commercial Sport Facilities
This study was to analysis structural equation modeling of consuming behavior in commercial sp ...
The Influence of Exercise's Support of Service Provider on the Relationship Quality, Commitment and Consuming Behavior at Commercial Sport Facilities
This study was to analysis structural equation modeling of consuming behavior in commercial sport facilities. This study was to test an influence of exercise's support on the relationship quality, commitment and consuming behavior in commercial sport facilities.
To attain the goal of the study described above paragraphs, the members of commercial sports center located in Suwon, Kyonngi, 2005 year were set as a collected group. Then, using the stratified cluster random sampling method, finally drew out and analyzed 234 people in total.
The material collection device was the brochure named <the survey on the factors of exercise's support, relationship quality, commitment and consuming behavior>. The result of reliability check up was here below; Chronbach' α=.700~.865.
To analyze materials, reliability and factor analysis, correlation analysis, SEM were used as statistic analysis techniques.
The conclusion based on above study method and the result of material analysis are here below.
First, exercise's support influences on the relationship quality. The more exercise's support, the better relationship quality.
Second, exercise's support don't influences on the relationship commitment.
Third, exercise's support influences on the consuming behavior. The more exercise's support, the more consuming behavior.
Fourth, the relationship quality influences on the relationship commitment. The better relationship quality, the better relationship commitment.
Fifth, relationship quality influences on the consuming behavior. The better relationship quality, the more consuming behavior.
Sixth, relationship commitment influences on the consuming behavior. The better relationship commitment, the more consuming behavior.
The relationship quality and commitment are an important variable connecting the exercise' support and consuming behavior.
* Key words : exercise's support, relationship quality and commitment, consuming behavior