최종필. 골프장 서비스에 대한 고객 지각의 서비스 품질과 서비스 가치의 참고문헌

최종필. 골프장 서비스에 대한 고객 지각의 서비스 품질과 서비스 가치의 참고문헌

해당사항 없음

해당사항 없음

The purpose of this study was to investigate the relationship between customer satisfaction on service quality of golf training facilities and repurchase behavior intentions by customer's types. To accomplish of this study, 438 customers from fiv ...

The purpose of this study was to investigate the relationship between customer satisfaction on service quality of golf training facilities and repurchase behavior intentions by customer's types. To accomplish of this study, 438 customers from five golf training facilities were surveyed by means of the revised questionnaires. The content validity and reliability of the questionnaire was determined by conducting a pilot study. The reliability coefficient for the questionnaire was found to be a=.659-.869. The questionnaire utilized a five-point Likert-type scale was employed for ascertaining the degree of customer satisfaction that each respondent attached to each item. The use statistical methods used for the data analysis were frequency analysis, factors analysis, One-way ANOVA, and multiple regression analysis.
The major findings obtained from this study were as follows:
First, instructor factor of golf training facilities was perceived to be the most important satisfaction factor in participating golf training facilities by customers, followed by the cost.
Second, instructor, cost, service, promotion, facility, accessability factor were significantly different in the satisfaction of ratings of factors among different levels of purchasing types of golf training facilities' customers as they pertained to the visiting frequency, amount of praced balls, career, and the preferred using times.
Finally, the result of this study also indicated that the facility, accessability, and promotion factors significantly influenced the purchase behavior intentions of the golf training facilities' customers.

I. 서론
1. 연구의 필요성 및 목적
2. 연구문제
3. 연구의 제한점
II. 연구 방법
1. 연구대상 및 절차
2. 조사도구
3. 자료처리
III. 연구 결과
1. 조사대상자의 골프연습장 이용유형
2. 골프연습장 서비스품질 만족도에 대한 요 ...

I. 서론
1. 연구의 필요성 및 목적
2. 연구문제
3. 연구의 제한점
II. 연구 방법
1. 연구대상 및 절차
2. 조사도구
3. 자료처리
III. 연구 결과
1. 조사대상자의 골프연습장 이용유형
2. 골프연습장 서비스품질 만족도에 대한 요인 분석 및 신뢰도
3. 서비스품질에 대한 만족도
4. 이용자 이용유형별 서비스품질 만족도
5. 서비스품질 만족도와 재 구매의도
IV. 논의 및 결론
1. 논의
2. 결론
참고문헌