The Self-Assessment Manikin (SAM) is a non-verbal pictorial assessment technique that directly measures the pleasure, arousal, and dominance associated with a person's affective reaction to a wide variety of stimuli. In this experiment, we compar ...

The Self-Assessment Manikin (SAM) is a non-verbal pictorial assessment technique that directly measures the pleasure, arousal, and dominance associated with a person's affective reaction to a wide variety of stimuli. In this experiment, we compare reports of affective experience obtained using SAM, which requires only three simple judgments, to the Semantic Differential scale devised by Mehrabian and Russell (An approach to environmental psychology, 1974) which requires 18 different ratings. Subjective reports were measured to a series of pictures that varied in both affective valence and intensity. Correlations across the two rating methods were high both for reports of experienced pleasure and felt arousal. Differences obtained in the dominance dimension of the two instruments suggest that SAM may better track the personal response to an affective stimulus. SAM is an inexpensive, easy method for quickly assessing reports of affective response in many contexts.

(출처 : https://www.sciencedirect.com/science/article/pii/0005791694900639)

본 자료는 최종결과물(결과보고서)의 원자료이다.

본 연구는 관람스포츠 소비자 경험의 구성요소와 스포츠 팬의 행동양식과 설문지를 개발하고 준거 타당도 검사를 하기 위하여, 본 자료의 Self-Assessment Manikin에 대한 개념을 주요하게 활용하였다.

본 자료는 최종결과물(결과보고서)의 원자료이다.

본 연구는 관람스포츠 소비자 경험의 구성요소와 스포츠 팬의 행동양식과 설문지를 개발하고 준거 타당도 검사를 하기 위하여, 본 자료의 Self-Assessment Manikin에 대한 개념을 주요하게 활용하였다.

Summary
Method
Subjects
Materials
Procedure
SAA4 Ratings
Results
Factor Analysis of Adjective Ratings
SAM Ratings and Semantic Differential Factor Scores
Discussion
Acknowledgements
References

(출처 : https://www.sciencedirec ...

Summary
Method
Subjects
Materials
Procedure
SAA4 Ratings
Results
Factor Analysis of Adjective Ratings
SAM Ratings and Semantic Differential Factor Scores
Discussion
Acknowledgements
References

(출처 : https://www.sciencedirect.com/science/article/pii/0005791694900639)