해당사항없음

해당사항없음

This article focused on the trust of the consumers in the agricultural products internet shopping malls. And so, this analyzed the relations between the influence factors and the buying behavior which influence on the trust.
This article set up t ...

This article focused on the trust of the consumers in the agricultural products internet shopping malls. And so, this analyzed the relations between the influence factors and the buying behavior which influence on the trust.
This article set up the casual model and hypothesis based on the preceding research and investigated the questionnaire of the internet shopping mall customers.
Collected materials were pass analyzed by AMOS 4.0 program and the model were shown as correct, and the following major results were revealed. 1) Perceived scale and perceived scale all significant the trust. 2) The factors which significant influenced on the buying behavior was trust and consumer attitude. But perceived risk did not significance influence on the buying behavior.
Findings of this study suggest a realistic as well as substantial approach to understanding the driving force behind trust in internet shopping mall by identifying the antecedents and consequences of trust. Also the study findings can provides the internet marketers with the theoretical as well as practitional foundation upon which to establish effective marketing strategy.

Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구설계
Ⅳ. 실증분석
Ⅴ. 결론

Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구설계
Ⅳ. 실증분석
Ⅴ. 결론