해당 학술지는 SCIE와 SSCI에 복수등재되어 있습니다.

해당 학술지는 SCIE와 SSCI에 복수등재되어 있습니다.

Valid measurement scales for predicting user acceptance of computers are in short supply. Most subjective measures used in practice are unvalidated, and their relationship to system usage is unknown. The present research develops and validates new sca ...

Valid measurement scales for predicting user acceptance of computers are in short supply. Most subjective measures used in practice are unvalidated, and their relationship to system usage is unknown. The present research develops and validates new scales for two specific variables, perceived usefulness and perceived ease of use, which are hypothesized to be fundamental determinants of user acceptance. Definitions for these two variables were used to develop scale items that were pretested for content validity and then tested for reliability and construct validity in two studies involving a total of 152 users and four application programs. The measures were refined and stream-lined, resulting in two six-item scales with reliabilities of.98 for usefulness and.94 for ease of use. The scales exhibited high convergent, discriminant, and factorial validity. Perceived usefulness was significantly correlated with both self-reported current usage (r=.63, Study 1) and self-predicted future usage (r=.85, Study 2). Perceived ease of use was also significantly correlated with current usage (r=.45, Study 1) and future usage (r=.59, Study 2). In both studies, usefulness had a significantly greater correlation with usage behavior than did ease of use. Regression analyses suggest that perceived ease of use may actually be a causal antecedent to perceived usefulness, as opposed to a parallel, direct determinant of system usage. Implications are drawn for future research on user acceptance.

(출처 : JSTOR, https://doi.org/10.2307/249008)

본 자료는 최종결과물(결과보고서)의 원자료이다.

본 연구는 스포츠용품의 SNS상 eWOM 커뮤니케이션 효과에 영향을 미치는 선행변인들로서 eWOM 커뮤니케이션 특성들을 종합적으로 고려한 통합적 모델을 제시하였다. 본 자료는 eWOM 커뮤니케이션의 유용성에 대한 ...

본 자료는 최종결과물(결과보고서)의 원자료이다.

본 연구는 스포츠용품의 SNS상 eWOM 커뮤니케이션 효과에 영향을 미치는 선행변인들로서 eWOM 커뮤니케이션 특성들을 종합적으로 고려한 통합적 모델을 제시하였다. 본 자료는 eWOM 커뮤니케이션의 유용성에 대한 설문 문항 구성의 토대가 된 자료이다.

Abstract
Introduction
Perceived Usefulness and Perceived Ease of Use
Theoretical Foundations
Scale Development and Pretest
Study 1
Study 2
Discussion
Acknowledgement
References
Appendix

Abstract
Introduction
Perceived Usefulness and Perceived Ease of Use
Theoretical Foundations
Scale Development and Pretest
Study 1
Study 2
Discussion
Acknowledgement
References
Appendix