단행본 상세정보

[단행본] Understanding attitudes and predicting social behavior

이단행본은 한국연구재단(NRF, National Research Foundation of Korea)이 지원한 연구과제( 올림픽게임의 심판 오심이 올림픽 공식스폰서 기업이미지에 미치는 영향 | 2014 년 시간강사지원사업 | 김선정(성신여자대학교)

)의 '원자료' 로 제출된 자료입니다.

주저자	IcekAjzen 마틴피시바인(MartinFishbein)
제작기관	미상
발행처	Prentice-Hall
발행국가	미국
발행일	1980-01-01
전체페이지수	pp. 1 ~ 278 (278pages)
언어	영어
색인어	Prediction, Social psychology, Attitude
연계링크

주초록(메인언어)
This book is concerned with the prediction and understanding of human behavior. To solve applied problems and make policy decisions it is often necessary to forecast or predict people's behaviour. Predictions may involve such diverse questions as ...

This book is concerned with the prediction and understanding of human behavior. To solve applied problems and make policy decisions it is often necessary to forecast or predict people's behaviour. Predictions may involve such diverse questions as the number of children people will have, whether or not they will buy a car in the next year, for whom they will vote in a given election. In many instances, the goal goes beyond prediction and attempt to influence or change behaviour.

(출처 : Harvard Library, https://id.lib.harvard.edu/alma/990009161010203941/catalog)

목차
Introduction -- Attitudes and behavior -- How to define and measure behavior -- Predicting behavior from intention -- Determinants of behavioral intentions -- Determinants of the attitudinal and normative components -- Theretical implications -- Predi ...

Introduction -- Attitudes and behavior -- How to define and measure behavior -- Predicting behavior from intention -- Determinants of behavioral intentions -- Determinants of the attitudinal and normative components -- Theretical implications -- Predicting and understanding weight loss: Intentions, behaviors, and outcomes -- Predicting and understanding women's occupational orientations: Factors underlying choice intentions -- Predicting and understanding family planning behaviors: Beliefs, attitudes, and intentions -- Predicting and understanding consumer behavior: Attitude-behavior correspondence -- Predicting and understanding voting in American elections: Effects of external variables -- Predicting and understanding voting in British elections and American referenda: Illustrations of the theory's generality -- Changing the behavior of alcoholics: Effects of persuasive communication.

(출처 : Harvard Library, https://id.lib.harvard.edu/alma/990009161010203941/catalog)