영문 연구결과 요약문 참조

영문 연구결과 요약문 참조

Body image disturbances (e.g., body image gap, body dissatisfaction, internalization of unrealistic body ideal, eating disorders, etc.) have become a very serious problem for adolescent and almost all consumers. Activists of consumerism, media critics ...

Body image disturbances (e.g., body image gap, body dissatisfaction, internalization of unrealistic body ideal, eating disorders, etc.) have become a very serious problem for adolescent and almost all consumers. Activists of consumerism, media critics, and healthcare professionals have kept suspicious eyes on the role of media consumption in exacerbating body image disturbances. However, although considerable efforts have been devoted to understanding the direct impacts of the media consumption on body image disturbances, research findings regarding the influences of the media have been inconsistent. Consequently, studies to date have only reveal ？scattered pieces of the puzzle？ (Botta, 1999, p. 25), partly because studies thus far have neglected the simultaneous examination of the media and interpersonal communications and their interweaving process.
For a better understanding of underlying mechanism of body image disturbances among adolescent consumers, not only media factors but also interpersonal talk (i.e., social pressure to conform the body ideal) should be simultaneously considered. Therefore, in an attempt to synthesize the effects of media and interpersonal communication on consumers？ body image disturbances, the current study aims to propose and test a structural model capable of simultaneously examining the joint effects of media and interpersonal communication on body image disturbances among adolescent consumers.
Particular attention will be given to parasocial interaction (PSI; Horton and Wohl 1956), an imaginary face-to-face relationship between consumers and media personalities, as a key concept in media-mediated communication; on the other hand, presumed media influence (PSI; Gunther and Storey 2005) ？ where consumers are influenced by their presumptions of media influences on others ？ will also be scrutinized in the context of interpersonal communication.
Based on the integrated framework of parssocial interaction (PSI) and presumed media influence (PMI), the current study proposed a conceptual model and hypotheses in three domains: influences of media communication, influences of interpersonal communication, and iteraction of media and interpersonal communication
The conceptual model and hypotheses were tested in a self-administered survey, which was conducted among 321 adolescent students (males and females) at a middle school in South Korea. The variables included media use, integrative talk, parasocial interaction, wishful identification, perceived prevalence of the body ideals, perceived media influence on self, perceived media influence on others, body dissatisfaction, and body image discrepancy.
The results of structural equation model (SEM) analysis confirmed the conceptual model and supported most hypotheses. Consumers who paid more attention to body-ideal media were more likely to engage in parasocial interaction with personalities in the body ideal media, and that consumers？ parasocial interaction was positively associated with their wish to resemble media personalities. Consumers who had a stronger desire to identify with media personalities were more likely to perceive strong influences of body ideal media on themselves, and such perception was positively associated with perceived influences on others. Perceived influence on others enhanced consumers？ dissatisfaction with their bodies, which, in turn, was linked to body image discrepancy. The perceived influence on others, a strong precursor to body image dissatisfaction, was also predicted by the perception of prevalent body ideals in mass media, which, in turn, was enhanced by integrative talk. In addition, both parasocial interaction and wishful identification were positively associated with integrative talk, whereas media use increased both integrative talk and the perceived prevalence of the body ideals.

In an attempt to synthesize the effects of media and interpersonal communication on consumers’ body image disturbances, this study examined the roles that both parasocial interaction with personae in the body-ideal media and perceived influences of bo ...

In an attempt to synthesize the effects of media and interpersonal communication on consumers’ body image disturbances, this study examined the roles that both parasocial interaction with personae in the body-ideal media and perceived influences of body-ideal media played in the effects of communication. Parasocial interaction and wishful identification were found to link media use and body image disturbances, whereas presumed media influence was found to play a mediating role between integrative talk and body image disturbances. Theoretical and practical implications were discussed.

청소년의 신체이미지 혼란의 문제점을 파악하고 그것을 치료 및 예방하기 위한 교육 프로그램 개발에 활용될 수 있음.

청소년의 신체이미지 혼란의 문제점을 파악하고 그것을 치료 및 예방하기 위한 교육 프로그램 개발에 활용될 수 있음.