The purpose of this study is to find out how the current fashion industry system has changed according to the changes in social environment, the development of innovative science and technology today. This study pays attention to the changes in the in ...
The purpose of this study is to find out how the current fashion industry system has changed according to the changes in social environment, the development of innovative science and technology today. This study pays attention to the changes in the influence and persistence of fashion trends due to changes in information dissemination methods. In addition, in the early stages of production, represented by the product planning stage and design stage in the fashion industry system, the mechanism of action is specifically identified. At the same time, considering the trends generated by consumers and the ripple power and cyclical flow within the fashion system, this study attempts to understand the current status of fashion trends from a three-dimensional perspective. Through this, this study establishes a preemptive response strategy that can lead the industry in terms of education as well as industrial in the new paradigm of the coming future as well as suggest a positive direction for change in the fashion industry. Specific research questions for the purpose of the study are as follows.
① By collecting and analyzing various changes in the fashion industry system since 2000, a predictable scenario for each type of predictable fashion industry system change is constructed. ② In order to analyze changes in fashion trend influence and sustainability in relation to the social and cultural environment, the number and type of fashion trends, respectively, the acceptance, diffusion, and duration of fashion trends are disclosed. ③ It will reveal the mechanisms that have changed for each scenario type for the overall process of fashion trends in the modern fashion industry system.
The research method for this is: First, to construct a scenario for each type of change in the fashion industry system, a case analysis through literature, a Delphi questionnaire which is a method of repeatedly collecting and developing the opinions of various experts to predict the future, and a key element with high possibility The scenario configuration method is used to form the scenarios that are applied by categorizing them. Second, to analyze the influence and persistence of fashion trends, a content analysis method using big data and a qualitative research method of in-depth interviews are conducted in parallel.
The contents of the research are as follows. Through the first year of research, we laid an accurate foundation for case studies. For case study and analysis, we attended overseas business trips and seminars, focusing on collecting data on the influence of new media such as various trend strategies and fashion exhibitions in the fashion industry. Based on this, basic materials to broaden understanding of current trends were constructed.
The contents of the research conducted in the second year are as follows. First, various case studies were conducted as a preliminary study for trend-related data analysis using textome. To analyze the influence and persistence of fashion trends, a content analysis method using big data such as Big Cains and Google Trends was used. Second, literature and empirical studies were conducted using specialized online information sites such as BoF (The Business of Fashion). Third, based on the results of the case study in the first year, three conferences were presented and three papers were written and published. Fourth, I went on a business trip abroad to understand the current status of the industry related to overseas trends.
In the third year, the types of fashion trends, acceptance and spread of fashion trends, and duration were considered to analyze the influence of fashion trends and changes in sustainability in relation to the social and cultural environment. Big data analysis, literature research, and expert interviews were conducted. Also to study consumer trend issues and prospects, based on literature research through specialized data such as FIBA (Fashion Index of Behavior and Attitude), a scenario was established for the entire process of fashion trends in the current fashion industry system and changed mechanisms for each type were developed.
The plan to use the results of this study is as follows. First, the fashion trend system was analyzed by type, and the factors that changed it were analyzed to understand the needs of modern consumers that lead to such changes. The results of this will be shared with people in various fashion industries through a seminar on the fusion craftsmanship where materials such as Preview in Seoul/Daegu and fashion clothing and lifestyle are harmonized. Second, from the perspective of changed producers and consumers, objective prediction and response strategies for the future fashion system were established. The results of this are intended to be provided directly to fashion managers through the fashion·textile and related industry managers, AFB(Seoul National University Fashion Industry Chief Executive Course). Finally, the results of this study newly established the concept and influence of fashion trends, and reveals the changed mechanism of fashion trends. These materials are intended to conduct seminars for alumni of the Department of Clothing and Textiles at Seoul National University who are engaged in domestic and international academia and related industries. Exchanges through these seminars will not only improve individual academic and professional abilities to clearly see the changes in the fashion industry system, but also will change the contents of education to produce industrial talents in the education world. Specifically, based on this study, academics and educational circles can educate them to look at the domestic fashion system from a new perspective, and to strengthen their capacity to respond to the future by evolving the changing roles and literacy in the fashion system, and the content of overall education.