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논문 상세정보
Profiling good Samaritans in online knowledge forums: Effects of affiliative tendency, self-esteem, and public individuation on knowledge sharing
한국연구재단 인문사회연구지원사업을 통해 연구비를 지원받은 연구자는 연구기간 종료 후 2년 이내에 최종연구결과물로 학술논문 또는 저역서를 해당 사업 신청요강에서 요구하는 수량 이상 제출하여야 합니다.(*사업유형에 따라 최종연구결과물 제출 조건이 다를 수 있음.)
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연구자가 한국연구재단 연구지원시스템에 직접 입력한 정보입니다.
저널명 |
COMPUTERS IN HUMAN BEHAVIOR
(ISSN : 0747-5632)
외부링크
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발행정보 |
2010년 11월 01일
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Vol.26
No.6
/ pp. 1336 ~ 1344
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발행처/학회 |
PERGAMON-ELSEVIER SCIENCE LTD |
주저자 |
이은주
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저자수 |
2 |
초록
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영문
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Two studies investigated what motivates knowledge sharing in online knowledge forums. Based on the uses and gratifications model, we hypothesized that individuals would respond to information requests broadcast by unknown others to fulfill their needs ...
Two studies investigated what motivates knowledge sharing in online knowledge forums. Based on the uses and gratifications model, we hypothesized that individuals would respond to information requests broadcast by unknown others to fulfill their needs for social interaction (affiliative tendency), to maintain a positive self-image (self-esteem), or to proclaim one's uniqueness (public individuation). Consistent with the hypotheses, a web-based survey with current users of a public knowledge sharing site found that those with stronger affiliative tendency, higher self-esteem, or stronger public individuation were more likely to contribute to the open information repository (Study 1). However, a 2 (social presence: low vs. high) x 2 (recognition rewards: absent vs. present) between-subjects design experiment also showed that these psychological traits significantly enhanced individuals' intention to share knowledge on a public web site, only when other users' presence was rendered salient and individual contributions were visibly acknowledged (Study 2). (C) 2010 Elsevier Ltd. All rights reserved.
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