The Purpose of this Study is to analyze the aspects or states which was located in website complaint behavior - pespectively experienced complaint behaviors of web-users in KOREA. To achieve these goals, i would seek for, read, analyze, classify, re-m ...
The Purpose of this Study is to analyze the aspects or states which was located in website complaint behavior - pespectively experienced complaint behaviors of web-users in KOREA. To achieve these goals, i would seek for, read, analyze, classify, re-make out theories or papers of the off-line complaint bahavior using in Marketing division; i performed the philosophic researchs about the Online Users Behavior, and made out the guideline to decrease effectively website complaint bahavior. On the use of Compiling, Integrating, Sorting with the variables which were used in papers, thesis, dissertations related with the website, online behavior, complaints, i would lead the salient factors(satisfaction, dis-satisfaction, stickiness, Quality, relative advantage, accessing speed, reputation, perceived value.. etc), and the data that check the questionaires in 180 panel. Surveys of the 10 division websites perceptively was executed. Collected data was tested by SPSS v. 12.0, statistical tests was excuted.
the results from statistical tests, users in Intershopping websites felt the complaints the website, about 40% of that users erperienced the complaints behavior, some users should express the positive complaint bahavior, or negative mouth of effect, or agressive behaviors. From the results, i would seek for the causes of complints behaviors, and i found the guidelines to reduce the users' complaints. Found guidelines would help the operators which operate the intershopping Mall, P2P, Entertainment, Online Portal, Online Gaming, News websites... and so on, to react the complaints, and make out and perform the strategies for operating the websites.