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도시이미지에 대한 감성어휘 유형화 및 도시별 비교 연구: 이미지 스케일(Image Scale)의 적용과 관광학적 해석
Researcher who has been awarded a research grant by Humanities and Social Studies Support Program of NRF has to submit an end product within 6 months(* depend on the form of business)
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Project Number 2015S1A5A2A01012556
Year(selected) 2015 Year
the present condition of Project 종료
State of proposition 재단승인
Completion Date 2017년 09월 01일
Year type 결과보고
Year(final report) 2017년
Research Summary
  • Korean
  • 도시 이미지에 관한 감성어휘 유형화에 관한 연구
  • English
  • A Study on the Classification of Sensibility Words Related to City Images
Research result report
  • Abstract
  • The necessity of studies on the images that cities project lies in the fact that the images of tourist destinations have an important influence on the behaviors of tourists. Based on this recognition, this study selected city images as its topic, and to examine the sensibilities towards the images, 138 sensibility words composed of adjectives were extracted through a review of previous researches. A survey was conducted on 37 tourism experts from June to July, 2015, and the questionnaire was composed of 138 items about the extracted sensibility words classified into sense words, emotion words, evaluation words, existence words, and other sensibility words according to the classification system of sensibility words. The degree of the adequacy of each item for city image assessment was scored by the Likert 5-point scale. The numbers of the items that had a higher score than the average in each word group were 12 in the sense words category, 14 in the emotion words category, 7 in the evaluation words category, 5 in the existence words category, and 35 in the other sensibility words category, a result indicating that these items are adequate for city image assessment.
  • Research result and Utilization method
  • 1) 인력양성 방안
    그 동안 감성어휘 연구가 주로 심리학, 도시환경공학, 디자인학 등의 분야에서 주로 실시되었으나, 본 연구를 통하여 관광학 분야에 적용됨으로써 「감성어휘와 이미지 스케일」에 의한 도시이미지의 공간모형 제공으로 학문적·연구방법론적·실무론적인 측면에서 객관화와 과학화를 위한 연구의 수행 절차와 단계를 학습가능하게 할 것이다. 이에 따라서 석·박사과정생에게 관광학 분야에서의 ‘감성과학적’ 연구가 왜 필요한 것인지를 학습토록 할 것이다.
    2) 교육과 연계 활용 방안
    첫째, 학부생을 대상으로 관광상품론에서 도시이미지별로 차별화된 관광상품 개발이 왜 필요한 것인지를 인지할 수 있도록 할 것이며, 둘째, 석·박사학위 과정생에게 「재미, 이미지, 감성」 등의 구성개념을 반영한 학위논문이 작성될 수 있도록 새로운 논제를 설정하여 제공하게 될 것이다.
  • Index terms
  • 도시 이미지, 감성, 어휘, 유형화
  • List of digital content of this reports
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