컨셉 구상, 디자인 개발 방향과 같은 신규 제품 개발 과정의 초기 단계에서 이루어지는 디자인 의사결정들은 제품 개발과 개발 과정 자체에 있어서 매우 중요한 역할을 한다.(Ulrich & Eppinger, 2012). 컨셉 결정은 성공적인 디자인의 핵심 요소이며 잘못된 컨셉 결정은 ...

컨셉 구상, 디자인 개발 방향과 같은 신규 제품 개발 과정의 초기 단계에서 이루어지는 디자인 의사결정들은 제품 개발과 개발 과정 자체에 있어서 매우 중요한 역할을 한다.(Ulrich & Eppinger, 2012). 컨셉 결정은 성공적인 디자인의 핵심 요소이며 잘못된 컨셉 결정은 종종 실패와 직결된다.(Nikander, Liikkanen & Laakso, 2014). 이와 같이 컨셉 구상 단계에서의 디자인 의사 결정은 제품의 품질, 가격 그리고 호감도와 밀접한 관계를 갖는다. 초기 단계에서의 잘못된 컨셉 선택은 제품 개발의 후반부에서 디자인 수정 비용과 작업 시간을 증가로 연결된다. 이상적인 디자인 의사결정을 위해 개발 과정에서 다양한 이해관계자들간의 효율적인 협업이 그 어느때보다 중요해지고 있다(Kleinsmann & Valkenburg, 2008). 스케치는 컨셉 디자인의 구상, 발전 및 의사 전달에 있어 핵심적인 요소로 인식 고 있다(Buxton, 2007, Self & Pei, 2014). 하지만 컨셉 디자인 협업 과정에서 스케치를 통한 디자인 아이디어 전달의 영향력과 효과에 대한 연구는 미비하다(Sanders & Stappers, 2008). 잘못된 디자인 의사 결정의 위험성과 이해관계자들간의 컨셉 디자인에 관한 이해도와 공유의 비효율성에도 불구하고 이러한 협업 관계에서 디자인 스케치를 효율적으로 활용하여 생산성을 높이는 방법에 관한 연구 역시 부족한 상황이다. 본 연구는 협업 관계자들간의 효율적인 의사 전달 매개의 연결고리가 될 것이다.

Design decisions made in the early phases of new product development, namely concept ideation, selection and development, are critical for the success of both the product being developed and the development process itself (Ulrich & Eppinger, 2012). As ...

Design decisions made in the early phases of new product development, namely concept ideation, selection and development, are critical for the success of both the product being developed and the development process itself (Ulrich & Eppinger, 2012). As an activity, concept selection has a significant impact on design success (Nikander, Liikkanen, & Laakso, 2014), and failed selection may lead to disastrous results. This is because decisions made in the concept development phase largely determine the quality, cost, and desirability of the end product. Failed concept selection decisions can often be compensated only with high redesign costs and increased development time during the later phases of the product development process. Within the context of active involvement from various stakeholders during design ideation, due both to the increasing complexity of products and as a means to facilitate expert contributions to the design and development of appropriate solutions, effective collaboration between stakeholders has become ever more critical for appropriate concept choice and development (Kleinsmann & Valkenburg, 2008). Previous work has established sketching as critical to conceptual design ideation, development and communication (Buxton, 2007, Self & Pei, 2014). However, little is yet known of how design ideas, communicated by designers through sketch representation, influence and contribute to a process of conceptual co-design (Sanders & Stappers, 2008). Despite the increased dangers of failed or inappropriate concept selections due to miscommunications and misunderstandings between stakeholders, little has been done to provide interventions for the effective use of sketching as tool for successful and productive conceptual co-design ideation. This project will make a substantial contribution to bridge this gap.

Design decisions made in the early phases of new product development, namely concept ideation, selection and development, are critical for the success of both the product being developed and the development process itself (Ulrich & Eppinger, 2012). As ...

Design decisions made in the early phases of new product development, namely concept ideation, selection and development, are critical for the success of both the product being developed and the development process itself (Ulrich & Eppinger, 2012). As an activity, concept selection has a significant impact on design success (Nikander, Liikkanen, & Laakso, 2014), and failed selection may lead to disastrous results. This is because decisions made in the concept development phase largely determine the quality, cost, and desirability of the end product. Failed concept selection decisions can often be compensated only with high redesign costs and increased development time during the later phases of the product development process. Within the context of active involvement from various stakeholders during design ideation, due both to the increasing complexity of products and as a means to facilitate expert contributions to the design and development of appropriate solutions, effective collaboration between stakeholders has become ever more critical for appropriate concept choice and development (Kleinsmann & Valkenburg, 2008). Previous work has established sketching as critical to conceptual design ideation, development and communication (Buxton, 2007, Self & Pei, 2014). However, little is yet known of how design ideas, communicated by designers through sketch representation, influence and contribute to a process of conceptual co-design (Sanders & Stappers, 2008). Despite the increased dangers of failed or inappropriate concept selections due to miscommunication and misunderstandings between stakeholders, little has been done to provide interventions for the effective use of sketching as tool for successful and productive conceptual co-design ideation. This project will make a substantial contribution to bridge this gap.

The research project has already lead to and achieved five publications as international design research conference proceedings, KRI design journal publications and a book chapter in press for publication by Springer. Self (2016), published in the pro ...

The research project has already lead to and achieved five publications as international design research conference proceedings, KRI design journal publications and a book chapter in press for publication by Springer. Self (2016), published in the proceedings of The Design Conference 2016 has also received the best paper research excellence award. A book chapter (Self & Goldschmidt, 2018) will be published in Design within Philosophy: How analysis of Design can contribute to Philosophy (Springer, in press). One article has also been published to help disseminate research outcomes to design practice (Self & Pei, 2016). Finally, funding has also helped to support two research assistances (graduate students) in publishing two research articles at one international design research conference (Lee, Self, & Andrietc, 2016) and one KRI design research journal (Jeong & Self, 2017). Research findings have also been (and continue to be) disseminated through invited research seminars and symposia at some of the world's leading design schools/departments (Department of Design, Brunel University, UK, Department of Design, University of California at Davis (UCDavis), CA, USA, Department of Mechanical &aerospace Engineering, University of Ulsan, Korea). Three publications are in progress for publication in two leading international design research journals and one international design conference and one book chapter. The first journal publication has already been submitted to Design Studies: The Interdisciplinary Journal of Design Research (Elsevier, SCIE). A further journal article is in preparation for submission to CoDesign: International Journal of CoCreation in Design and the Arts (Taylor & Francis, A&HCI). A further international conference paper has also already been submitted and is under peer review for inclusion in a special track session: The (Act of) Drawing in Design (Research), DRS2018.