본 연구에서는 제주 스마트그리드 실증단지에 참여한 사용자들을 대상으로 스마트그리드 확산에 대한 대처이론 기반의 통합모델과 10개의 연구가설을 검증하였다. 연구결과를 요약하면, 기대혜택은 도전적 평가에 긍정적 영향을 미친다. 위험에 대한 기대는 위협 평가에 ...

본 연구에서는 제주 스마트그리드 실증단지에 참여한 사용자들을 대상으로 스마트그리드 확산에 대한 대처이론 기반의 통합모델과 10개의 연구가설을 검증하였다. 연구결과를 요약하면, 기대혜택은 도전적 평가에 긍정적 영향을 미친다. 위험에 대한 기대는 위협 평가에 유의적 영향을 미친다. 도전적 평가는 문제적응전략과 같은 자아 및 시스템 적응에 긍정적 영향을 미친다. 또한 도전적 평가는 정서중심의 적응전략에도 긍정적 영향을 미친다. 한편 위협 평가는 정서중심 전략으로 망설임이나 주저함에 영향을 미친다. 따라서 자아 적응, 긍정적 재평가, 망설임이나 주저함음 스마트그리드 관련 기술의 인퓨전에 영향을 주는 요인이다. 그러나 본연구에서는 시스템중심 전략은 인퓨전에 유의적인 영향을 주지 않는 것으로 나타났다.

The present study empirically analyzed the whole process of diffusing the smart grid related technology by using data collected from users who have been participating in Jeju smart grid testbed or Carbon-free island project in Jeju, South Korea. In su ...

The present study empirically analyzed the whole process of diffusing the smart grid related technology by using data collected from users who have been participating in Jeju smart grid testbed or Carbon-free island project in Jeju, South Korea. In sum, benefit expectancy to the smart grid related technology positively influences challenge appraisal, whereas risk expectancy positively influences thereat appraisal. Challenge appraisal positively has an effect on self and system adaptations as problem-focused adaptation strategy, and also positively influences positive reappraisal as emotion-focused adaptation strategy, whereas threat appraisal positively influences distancing/avoidance as emotion-focused strategy. Self adaptation, positive reappraisal, and distancing/avoidance were significant determinants of infusion of the smart grid related technology. Self adaptation and positive reappraisal positively influence its infusion, whereas distancing/avoidance negatively influences its infusion. However, system adaptation act has not significant effect on its infusion.
Self adaptation act as problem-focused strategy is more important than systems adaptation to reach infusion which uses the smart grid related technology to its full potential or in the most familiar and efficient ways. Users of the smart grid related technology can reach infusion by enforcing positive reappraisal act or mitigating distancing/avoidance act. It is important for users to assess the smart grid related technology as challenge rather than threat through benefit expectancy at the pre-adoption stage.
The integrative research model based on coping theory explains well the whole process of diffusing the smart grid related technology and can be applied to other emerging technologies. Infusion that individuals use the smart grid related technology to its full potential level in their routine life is so important from the perspectives of firm and society as well as individuals. Firms can extend the market of its product and service and create new wealth and job, and infusion of the smart grid related technology enables society to be sustainable. Following policy implications are drawn from the research result. First, at the stage of awareness toward the smart grid related technology, its suppliers of government and firm partnership need to facilitate consumers’ beneficial expectancy or perception to the technology through authentic promotion and education, while a systematic approach to reduce some risks or barriers which may be resulted from unknown risky factors should be promoted and provided to consumers. Second, at the stage of adoption of the smart grid related technology, it is important users to assess the technology as challenge or opportunity to change their life because challenge appraisal significantly has an effect on their adaptation behaviors. Firms and government need to make plans and policies helping and facilitating users to evaluate the potential outcomes of the smart grid related technology as challenge rather than threat, and develop and act adaptation strategies which are problem-focused or emotion-focused adaptation behaviors. The smart grid related technology is beneficial to the individual level including economic and convenient aspects, and also provides public interest such as environmental protection, sustainable regional development, and clean and comfortable village. The public interest as well as individuals private benefits will be a good motivation to induce challenge appraisal. Challenge appraisal results from not only users’ direct experiences, but also communications with acquaintances or neighbors who have been experiencing benefits according to Joo and Kim (2016).
Finally, at the stage of adaptation and post-adoption, firms and government need to enhance policies conducing and fostering environment and systems related to self adaptation behaviors and positive reappraisal. For example, convenient and institutionalized communication channels between suppliers and users will be helpful to lead to infusion through users’adaptation acts.

Infusion that individuals use the smart grid related technology to its full potential level in their routine life is so important from the perspectives of firm and society as well as individuals. Firms can extend the market of its product and service ...

Infusion that individuals use the smart grid related technology to its full potential level in their routine life is so important from the perspectives of firm and society as well as individuals. Firms can extend the market of its product and service and create new wealth and job, and infusion of the smart grid related technology enables society to be sustainable. The present study empirically analyzed the whole process of diffusing the smart grid related technology by using data collected from users who have been participating in Jeju smart grid testbed or Carbon-free island project in Jeju, South Korea. Ten hypotheses regarding the relationships between awareness of the smart grid related technology, coping process including appraisal and adaptive acts, and infusion were tested. Policy implications were suggested.

스마트그리드 확산에 대한 통합모델을 제안하고, 10개의 연구가설을 검증하였다. 226개 표본을 수집하여 SPSS Statistics (version 23) and Smart PLS (version 3.0)를 이용하여 분석한 결과 10개 연구가설 모두가 채택되었다.
본 연구결과는 정보기술/정보시스템의 확산 ...

스마트그리드 확산에 대한 통합모델을 제안하고, 10개의 연구가설을 검증하였다. 226개 표본을 수집하여 SPSS Statistics (version 23) and Smart PLS (version 3.0)를 이용하여 분석한 결과 10개 연구가설 모두가 채택되었다.
본 연구결과는 정보기술/정보시스템의 확산에 대한 통합적 연구를 위한 모델로 활용될 수 있다. 본 연구에서 제안한 대처이론 기반의 통합모델은 경영정보학, 기술경영, 전략경영 등의 세부 학문 영역에서 기술확산 전략에 관한 통합적 이론 개발의 기초가 될 것이다. 본 연구결과는 사회, 경제, 기업, 공공부문에서 다음과 같이 활용될 수 있다.
첫째, 오늘날과 미래에 인류가 해결해야 할 기후문제와 환경문제에 대한 하나의 해결책이 되는 스마트그리드의 성공적 확산을 위한 전략적 지침이 될 수 있다.
둘째, 에너지 절감과 신재생에너지 활성화 등의 경제적 효과에 기여할 수 있다.
셋째, 스마트그리드 확산으로 관련 산업의 발전과 새로운 사업기회와 비즈니스 모델을 개발할 수 있는 기초가 될 수 있다.
또한 인력양성과 교육 관점에서도 다음과 같이 활용될 수 있다.
첫째, 경영학 분야와 정보기술 분야, 특히 경영정보학과 e-비즈니스 및 전자상거래, 기술경영 관련 교과목에서 혁신 확산과 정보기술 확산에 대한 이론과 실무를 강의하는데 활용될 수 있고, 이들 학과의 전문인력 양성에 활용될 수 있다.
둘째, 대처이론과 기술확산 이론을 통합함으로써 대학원생들의 경영정보학, 기술경영, 전략경영 등에 대한 새로운 연구의 기초가 되고, 이론을 심화시키는 교육 자료로 활용될 수 있다.