This paper explore the influences of personification and personality of a destination on tourist attitudes to the destination, and identify whether the past travel experience affects to the personification level among various destinations. Five select ...

This paper explore the influences of personification and personality of a destination on tourist attitudes to the destination, and identify whether the past travel experience affects to the personification level among various destinations. Five selected destinations and the last visited one were considered. The results from the data of 204 potential tourists sample are: First, personification level differs from the various destinations. Second, the effects that past travel experience influences on personification and brand personality were different given destination' kinds. And finally, it showed that destination personification would be significantly related to the post attitudes.