오토캠핑장의 계획자 및 관리자는 야영객들에게 질 높은 야외 휴양 경험을 제공해야 하는 동시에 생태관광자원을 어떻게 통합적이고 균형적인 발전을 시킬 건지에 대한 방법도 모색해야 한다. 그러나 수요증가 및 방문객의 다양한 성격으로 인해 관리자들이 큰 도전에 직 ...

오토캠핑장의 계획자 및 관리자는 야영객들에게 질 높은 야외 휴양 경험을 제공해야 하는 동시에 생태관광자원을 어떻게 통합적이고 균형적인 발전을 시킬 건지에 대한 방법도 모색해야 한다. 그러나 수요증가 및 방문객의 다양한 성격으로 인해 관리자들이 큰 도전에 직면하고 있다. 이러한 도전에 대응할 능력을 향상시키기 위해서는 관광객은 환경보존에 대한 태도와 그들의 사회적, 환경적 지속가능성을 위한 자연자원 관리에 대한 책임감을 이해해야 한다. 따라서 본 연구는 ECOS모델을 이용한 세분화 분석방법을 제시하고 야영객에 대한 세분시장별 특성을 통해서 오토캠핑장에서 생태관광 지속가능한 발전기회를 도모할 수 있는지를 검토하고자 한다. 요인 및 군집분석 방법으로 세 개의 그룹을 추출하여 생태관광에 대해 각 집단의 서로 다른 신념 및 태도를 명시하고 효율적인 자연자원관리에 유용한 정보를 제공해 준다.

Increasing demand and highly varied nature of visitors have imposed great challenges on the auto-camping grounds’ planners and managers, who are tasked with the mission to provide accessible quality outdoor recreation experience and maintain the ecolo ...

Increasing demand and highly varied nature of visitors have imposed great challenges on the auto-camping grounds’ planners and managers, who are tasked with the mission to provide accessible quality outdoor recreation experience and maintain the ecological integrity. Understanding tourists’ environmental attitudes and commitments toward natural resource management for social and environmental sustainability may facilitate managers’ability to react to this challenge, thus the present study suggests a segmentation approach based on the ECOS model and aims at profiling auto campers in South Korea to define type of opportunities for ecotourism sustainability which auto-camping grounds may offer. A factor-clustering method identified three distinctive segments, showing different range of eco-oriented beliefs and attitudes toward their auto-camping experiences which may aid effective resource management.

Increasing demand and highly varied nature of visitors have imposed great challenges on the auto-camping grounds’ planners and managers, who are tasked with the mission to provide accessible quality outdoor recreation experience and maintain the ecolo ...

Increasing demand and highly varied nature of visitors have imposed great challenges on the auto-camping grounds’ planners and managers, who are tasked with the mission to provide accessible quality outdoor recreation experience and maintain the ecological integrity. Understanding tourists’ environmental attitudes and commitments toward natural resource management for social and environmental sustainability may facilitate managers’ability to react to this challenge, thus the present study suggests a segmentation approach based on the ECOS model and aims at profiling auto campers in South Korea to define type of opportunities for ecotourism sustainability which auto-camping grounds may offer. A factor-clustering method identified three distinctive segments, showing different range of eco-oriented beliefs and attitudes toward their auto-camping experiences which may aid effective resource management.

Since auto-camping has been popularizing at a very fast pace in Asia, especially in Japan and South Korea, seeking and planning resource management strategies for its sustainable development become a very important and urgent task for the managers. Th ...

Since auto-camping has been popularizing at a very fast pace in Asia, especially in Japan and South Korea, seeking and planning resource management strategies for its sustainable development become a very important and urgent task for the managers. This study, in light of this view, is not only the first attempt to suggest an environmental attitude-based segmentation approach for exploring sustainable opportunities, but also believed to start rigorous studies on auto-campers in South Korea from now on.
Our argument was supported by the results of cluster analysis, indicating that the auto-campers in South Korea are not a homogeneous market. Three distinct clusters, named "Eco-generalists (38.8%)", "Intermediates (20.3%)" and "Eco-specialists (40.1%)" differentiate with each other based on their eco-oriented beliefs and attitudes toward the auto-camping experience, corroborating, to some extent, the conventional wisdom regarding the existence of a soft-hard continuum and the proportion each cluster occupied in the ecotourism market.
The largest group "Eco-specialists" is primarily distinguished by their higher evaluation on "amenities" and "socializing" from the other two groups. Modifications of the infrastructures will vary in terms of extent, scale, visibility, complexity and the number as well as the type (e.g. entertainment, shopping or lodging) of facilities involved, "Eco-specialists" prefer a minimal level of the amenities within or around the camping site, while it is interesting to observe that a large amount of the campers who desire a higher level of comfort and convenience, such as entertainment and shopping facilities or hotels with modern conveniences are not expectedly "Eco-generalists", but from the "Intermediates" group. "Socializing"involves the relationship of the campers with local population and other tourists, the extent to which such interaction occurs has important implications for the opportunities an area may offer as it brings into play the variable of experiential or social carrying capacity and how this influences the level of satisfaction of the auto-campers."Eco-specialists" would tend to avoid contact with others, focusing on their desire to explore the natural environment. In contrast, "Eco-generalists"would be camping in a larger party and accept the presence of other organized groups.