Due to their low cost, banners are not only more popular than other advertising tools but also often discarded in large quantities after use. To prevent environmental pollution, local governments in South Korea have been promoting the recycling of ...
Due to their low cost, banners are not only more popular than other advertising tools but also often discarded in large quantities after use. To prevent environmental pollution, local governments in South Korea have been promoting the recycling of banners. However, despite the substantial environmental, social, and economic benefits of recycling banners, there has hitherto been very little systematic in-depth study of recycled banner products. Therefore, the purpose of this study is to propose an environment-friendly and aesthetic banner-recycled fashion product design and process by analyzing pre-existing banner-recycled product design process and consumer perception about the products. The result will contribute to the environment protection and to the income increase of social vulnerable class who works in this field.
The research process includes analyses of preexisting product design process and the consumer perception, actual banner-recycled fashion product design and production, conducting workshops in banner-recycling firms by presenting the developed products, and the introduction of products and the design process in a web site.
The research results showed that most of the recycled-banner product design companies and firms went through the process of banner collection, assortment and washing, design, production, and sales. However, the improvement of following issues was needed: The identification of inc properties used in banners, recycling of banner scraps and unclean banners, implementing environment-friendly subsidiary materials to the design process, and the necessity of professionally trained designers and producers in firms. The survey results of consumer perception about the pre-existing products displayed the necessity of improvements in functionality, practicality, originality. The solution to the discoloration of banner inc would be using the wrong side of banners as right sides in products. Taking these results into consideration, 11 banner-recycled products were designed and produced by implementing Aspelund’s 7 steps of design process – inspiration, identification, conceptualization, exploration/refinement, definition/modeling, communication, and production. Brain-storming, SCAMPER, and techniques such as collage, patch works, pleats were used to develop creative designs. In the communication process, product evaluation was done by surveying 49 subjects, and sought advice from 2 professionals. The design modification was done based on the evaluation and advice results. To further improve the design and the process, workshop was held in banner-recycling firms to receive feedback. The final products and the design process were introduced in a web site.